https://mikezulpa.com Mike Zulpa / Creative Director Wed, 10 Jun 2026 16:32:53 +0000 https://mikezulpa.com en https://mikezulpa.com/Coca-Cola-The-FIFA-World-Cup-26 Wed, 10 Jun 2026 16:32:53 +0000 Mike Zulpa / Creative Director https://mikezulpa.com/Coca-Cola-The-FIFA-World-Cup-26 Coca-Cola // The FIFA World Cup 26™&nbsp; When the world’s biggest sporting event arrived in North America, Coca-Cola didn't just sponsor the tournament, they became part of its pulse. By fusing real-time API technology with cultural storytelling,we put the brand at the absolute center of the fútbol conversation. From dynamic out-of-home ads reacting to live match moments to social activations that turned fans into active participants, we proved that when the passion of the game meets the magic of Coca-Cola, every moment is worth celebrating.Coca-Cola became the #1 brand by share of voice during the tournament, contributing to 5% quarterly growth. #1 Share of voice | 4.9B+ NA Media Impressions | 2.3M+ New IPD <img width="1062" height="137" width_o="1062" height_o="137" data-src="https://freight.cargo.site/t/original/i/c488435378b3f2140a5c44adeab4dab7685613e52aa2ac2813b4b3cba198b9f8/12.png" data-mid="251388404" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/c488435378b3f2140a5c44adeab4dab7685613e52aa2ac2813b4b3cba198b9f8/12.png" /> <img width="1920" height="810" width_o="1920" height_o="810" data-src="https://freight.cargo.site/t/original/i/af581ec9648445b03ccbf2550a74e73fca3a9b56e980b840f5cf096abb260517/ATL_2.37.jpg" data-mid="249321063" border="0" 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src="https://freight.cargo.site/w/1000/i/db9b6c015123ff38e9c11a835fe84b5198742f3aba30b140acab80a168561595/KC_2.37.jpg" /> <img width="1920" height="810" width_o="1920" height_o="810" data-src="https://freight.cargo.site/t/original/i/1b88ee4f63bee35cac5be10bcb3a4254c60f6cc3bf79080beef7576dc34249eb/DAL_2.37.jpg" data-mid="249321366" border="0" src="https://freight.cargo.site/w/1000/i/1b88ee4f63bee35cac5be10bcb3a4254c60f6cc3bf79080beef7576dc34249eb/DAL_2.37.jpg" /> For OOH, we pre-designed artwork for every possible matchup scenario so our API-driven network could launch the correct team matchups across digital screens at precise moments, culminating in a post-final victory takeover across 56 NYC screens. <img width="2340" height="1462" width_o="2340" height_o="1462" data-src="https://freight.cargo.site/t/original/i/e7f2be23f820f286f978dcd89763b969c10e97a99c3790059c67f1c1653ab589/1.jpg" data-mid="250139883" border="0" 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height="1570" width_o="2500" height_o="1570" data-src="https://freight.cargo.site/t/original/i/8455e53aceebfcd444b0de38a5ff49ad90b646a6a6ae4747d31dea80de9aa6c0/2.jpg" data-mid="250589584" border="0" src="https://freight.cargo.site/w/1000/i/8455e53aceebfcd444b0de38a5ff49ad90b646a6a6ae4747d31dea80de9aa6c0/2.jpg" /> Times Square became the meeting ground for fans from all over the world. <img width="2500" height="1570" width_o="2500" height_o="1570" data-src="https://freight.cargo.site/t/original/i/c51c6f52d841c996b935f637b373024bf4898ad1f9b62c07f2f1f1d41247a0ad/2.jpg" data-mid="250585993" border="0" src="https://freight.cargo.site/w/1000/i/c51c6f52d841c996b935f637b373024bf4898ad1f9b62c07f2f1f1d41247a0ad/2.jpg" /> <img width="2500" height="1570" width_o="2500" height_o="1570" data-src="https://freight.cargo.site/t/original/i/73688e4c7be860c8515e722cd18c2ccb348997bf2e16bc111449dfa251014ee6/8.jpg" data-mid="249713341" border="0" 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src="https://freight.cargo.site/w/1000/i/7cd43f014ab102022e5a032acc318442a00d4c0ba8b97ddaf6d4be98b28842ea/6.jpg" /> <img width="2000" height="1256" width_o="2000" height_o="1256" data-src="https://freight.cargo.site/t/original/i/7f78a5115a9d224fd675344e6a98738b1974681b0cde307256b2080f08bc3e77/1.png" data-mid="251436772" border="0" src="https://freight.cargo.site/w/1000/i/7f78a5115a9d224fd675344e6a98738b1974681b0cde307256b2080f08bc3e77/1.png" /> <img width="2500" height="1570" width_o="2500" height_o="1570" data-src="https://freight.cargo.site/t/original/i/d26e009755f00ca015860d3cf6ab9adb839d6c4660274738e5529bb5466fe7f0/8.jpg" data-mid="249714323" border="0" src="https://freight.cargo.site/w/1000/i/d26e009755f00ca015860d3cf6ab9adb839d6c4660274738e5529bb5466fe7f0/8.jpg" /> The Coca-Cola Red Card On social, we flipped the traditional soccer red card into a reward. We "red-carded" fans by surprising over 200 of them across social platforms with real-time gifts and World Cup tickets, driving 3.2M views, 47K engagements, and 1M+ earned impressions. <img width="2500" height="1570" width_o="2500" height_o="1570" data-src="https://freight.cargo.site/t/original/i/5f5924ccd68f327267713886a9ce57e37ee924384cbe893faf16122650477941/1.jpg" data-mid="250795440" border="0" src="https://freight.cargo.site/w/1000/i/5f5924ccd68f327267713886a9ce57e37ee924384cbe893faf16122650477941/1.jpg" /> <img width="1170" height="1462" width_o="1170" height_o="1462" data-src="https://freight.cargo.site/t/original/i/acb0da46e008fc750f01699857a683d7a188f844cee842fd514cfc315863eefb/Thats-a-wrap-on-Coca-Cola-red-cards.-Thanks-for-helping-us-make-red-cards-a-good-thing-this-sum.jpg" data-mid="250789763" border="0" src="https://freight.cargo.site/w/1000/i/acb0da46e008fc750f01699857a683d7a188f844cee842fd514cfc315863eefb/Thats-a-wrap-on-Coca-Cola-red-cards.-Thanks-for-helping-us-make-red-cards-a-good-thing-this-sum.jpg" /> <img width="980" height="1220" width_o="980" height_o="1220" data-src="https://freight.cargo.site/t/original/i/ed5bb77a68d8d74d540431d0508ec444494d18ef140fbaa1afd9e980c78a70eb/Screenshot-2026-07-28-at-12.07.21PM.png" data-mid="250790303" border="0" src="https://freight.cargo.site/w/980/i/ed5bb77a68d8d74d540431d0508ec444494d18ef140fbaa1afd9e980c78a70eb/Screenshot-2026-07-28-at-12.07.21PM.png" /> <img width="1170" height="1462" width_o="1170" height_o="1462" data-src="https://freight.cargo.site/t/original/i/600b9bb74b74a9b4176e5de8de974da868d5a4a8fd6e2085c2ac3d07116d88d9/Thats-a-wrap-on-Coca-Cola-red-cards.-Thanks-for-helping-us-make-red-cards-a-good-thing-this-sum-copy-2.jpg" data-mid="250789764" border="0" src="https://freight.cargo.site/w/1000/i/600b9bb74b74a9b4176e5de8de974da868d5a4a8fd6e2085c2ac3d07116d88d9/Thats-a-wrap-on-Coca-Cola-red-cards.-Thanks-for-helping-us-make-red-cards-a-good-thing-this-sum-copy-2.jpg" /> <img width="1170" height="1462" width_o="1170" height_o="1462" data-src="https://freight.cargo.site/t/original/i/04ddc1a4cc5a6d8433823cc91c06eae605523f4c78c73cfe1ce3b56dd37338cd/Thats-a-wrap-on-Coca-Cola-red-cards.-Thanks-for-helping-us-make-red-cards-a-good-thing-this-sum-copy.jpg" data-mid="250790291" border="0" src="https://freight.cargo.site/w/1000/i/04ddc1a4cc5a6d8433823cc91c06eae605523f4c78c73cfe1ce3b56dd37338cd/Thats-a-wrap-on-Coca-Cola-red-cards.-Thanks-for-helping-us-make-red-cards-a-good-thing-this-sum-copy.jpg" /> <img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/7308c90d693b7aada801170fa0af4f85975dd60fbb55c0f2a6ba73d83f0afde6/Untitled-4.gif" data-mid="250789759" border="0" src="https://freight.cargo.site/w/720/i/7308c90d693b7aada801170fa0af4f85975dd60fbb55c0f2a6ba73d83f0afde6/Untitled-4.gif" /> <img width="1170" height="1462" width_o="1170" height_o="1462" data-src="https://freight.cargo.site/t/original/i/76b8efa6090740c70b13548ad3fbb1aff06ce199ab37ba73297d90036df9cc74/1.jpg" data-mid="250790288" border="0" src="https://freight.cargo.site/w/1000/i/76b8efa6090740c70b13548ad3fbb1aff06ce199ab37ba73297d90036df9cc74/1.jpg" /> <img width="1170" height="1462" width_o="1170" height_o="1462" data-src="https://freight.cargo.site/t/original/i/c6e6e49b14d2aefa9fbbe633ae0d53ddb8c58b2aede8cb55dd1f2935aa7f6318/1.jpg" data-mid="250789832" border="0" src="https://freight.cargo.site/w/1000/i/c6e6e49b14d2aefa9fbbe633ae0d53ddb8c58b2aede8cb55dd1f2935aa7f6318/1.jpg" /> <img width="1170" height="1462" width_o="1170" height_o="1462" data-src="https://freight.cargo.site/t/original/i/1f7be759c4caee2b898e9217d005ff4031cc5319bf59e5f19138435f64c3f1fb/1.jpg" data-mid="250790284" border="0" src="https://freight.cargo.site/w/1000/i/1f7be759c4caee2b898e9217d005ff4031cc5319bf59e5f19138435f64c3f1fb/1.jpg" /> <img width="1170" height="1462" width_o="1170" height_o="1462" data-src="https://freight.cargo.site/t/original/i/d451790d9c94486b2d95264e6305269451ace9723d5179ea5830e24981b9824c/1.jpg" data-mid="250790341" border="0" src="https://freight.cargo.site/w/1000/i/d451790d9c94486b2d95264e6305269451ace9723d5179ea5830e24981b9824c/1.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0e2ae9bbf6440997fbd870899755818ce03ec617ad48b912294f913f91448290/1.gif" data-mid="250814529" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0e2ae9bbf6440997fbd870899755818ce03ec617ad48b912294f913f91448290/1.gif" /> <img width="3072" height="5504" width_o="3072" height_o="5504" data-src="https://freight.cargo.site/t/original/i/86a17430ada6e59e08e90dd14dbb2570daaa9ef432f7ef723db98eea1d79c218/1.jpg" data-mid="250819892" border="0" src="https://freight.cargo.site/w/1000/i/86a17430ada6e59e08e90dd14dbb2570daaa9ef432f7ef723db98eea1d79c218/1.jpg" /> <img width="1024" height="1828" width_o="1024" height_o="1828" data-src="https://freight.cargo.site/t/original/i/3acdb6a228a41e70201dd5cd6f77bdb368feb462be1e33a456689a8f43789d6e/Screenshot-2026-08-20-at-7.18.56PM.png" data-mid="251444784" border="0" src="https://freight.cargo.site/w/1000/i/3acdb6a228a41e70201dd5cd6f77bdb368feb462be1e33a456689a8f43789d6e/Screenshot-2026-08-20-at-7.18.56PM.png" /> Reveal The Feelings&nbsp; A few months prior to launch, Coca-Cola wanted to kick off the anticipation for their FIFA World Cup 2026 partnership in North America. So we looked at capturing the moment one fandom comes to a close, and building excitement for what’s to come. This spot aired during the waning moments of the 2026 College Football National Championship game.<img width="1998" height="280" width_o="1998" height_o="280" data-src="https://freight.cargo.site/t/original/i/69d1fbe806dc862ed3be5d97677067bdea8abb5d1316b5068a536c401b779595/1.jpg" data-mid="249320800" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/69d1fbe806dc862ed3be5d97677067bdea8abb5d1316b5068a536c401b779595/1.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/99668411139868ef5c52d57e01615f38f94baf255ceab8780ffab30ca5aa6a1f/Untitled-3.gif" data-mid="249320779" border="0" src="https://freight.cargo.site/w/960/i/99668411139868ef5c52d57e01615f38f94baf255ceab8780ffab30ca5aa6a1f/Untitled-3.gif" /><img width="864" height="486" width_o="864" height_o="486" data-src="https://freight.cargo.site/t/original/i/4f888e698bdcd89218e3485cae2f4c497dc7da515aaaf2fe32837a37e6f0c1c3/shot.gif" data-mid="249320786" border="0" src="https://freight.cargo.site/w/864/i/4f888e698bdcd89218e3485cae2f4c497dc7da515aaaf2fe32837a37e6f0c1c3/shot.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/6221c15915687e291f4cfa22d3a5abed454e14f4231cda623faed37154909cf2/hand.gif" data-mid="249320797" border="0" src="https://freight.cargo.site/w/960/i/6221c15915687e291f4cfa22d3a5abed454e14f4231cda623faed37154909cf2/hand.gif" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/6fb68244ccfcb80d61e377f7f1e99b79f760b68c8c67c1d1507b80c15317cbc2/Untitled-1.gif" data-mid="249320781" border="0" src="https://freight.cargo.site/w/960/i/6fb68244ccfcb80d61e377f7f1e99b79f760b68c8c67c1d1507b80c15317cbc2/Untitled-1.gif" /> https://mikezulpa.com/Coca-Cola-The-Coca-Cola-Glass-Sipper Fri, 20 Mar 2026 15:05:50 +0000 Mike Zulpa / Creative Director https://mikezulpa.com/Coca-Cola-The-Coca-Cola-Glass-Sipper Coca-Cola // The Coca-Cola Glass Sipper&nbsp; No March Madness is complete without a Cinderella Story. Inspired by Coca-Cola’s signature glass bottle and the deep connection between basketball and sneaker culture, the Coca-Cola Glass Sipper is meticulously crafted in the shape of a size 11 basketball sneaker. This symbolic cup is the first-of-its-kind honor that celebrates the Cinderella teams and the fanbases that helped them achieve the impossible. <img width="1556" height="137" width_o="1556" height_o="137" data-src="https://freight.cargo.site/t/original/i/0be29eb01dad6ae4c6363db7c17286c3fe798cd3a5ac936e8c9927dcbf91180f/1.jpg" data-mid="247190724" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/0be29eb01dad6ae4c6363db7c17286c3fe798cd3a5ac936e8c9927dcbf91180f/1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bafbbb4ec9ffed24b3b6403e14c5d8301566316ebb8650a0e85d6a1cc1609466/HERO_WithCan.jpg" data-mid="246295230" border="0" src="https://freight.cargo.site/w/1000/i/bafbbb4ec9ffed24b3b6403e14c5d8301566316ebb8650a0e85d6a1cc1609466/HERO_WithCan.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" 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src="https://freight.cargo.site/w/1000/i/d553e9e38cac2bd143a3e5d762376eb6c8f615f424673a10abc60136101b382d/GS_BackHeel_2_PR.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/168bc6551f8397f166658dcf945a5861b5da6c14d68db0ba84c3d899cb143428/Toe.jpg" data-mid="246295141" border="0" src="https://freight.cargo.site/w/1000/i/168bc6551f8397f166658dcf945a5861b5da6c14d68db0ba84c3d899cb143428/Toe.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b8a14d48996678a421c77882cfcb52bee79c2d161c1abe92dab666cbc58c4cd/Bottom_Sole.jpg" data-mid="246295144" border="0" src="https://freight.cargo.site/w/1000/i/5b8a14d48996678a421c77882cfcb52bee79c2d161c1abe92dab666cbc58c4cd/Bottom_Sole.jpg" /> <img width="960" height="540" width_o="960" height_o="540" 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height_o="1080" data-src="https://freight.cargo.site/t/original/i/38730e2dacea135232962bd518524efa4b2bc88031a3bd403d3e9822cab0b71e/2.jpg" data-mid="246896448" border="0" src="https://freight.cargo.site/w/1000/i/38730e2dacea135232962bd518524efa4b2bc88031a3bd403d3e9822cab0b71e/2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6666981e69460bdb09b9d55f856e46b2adf53fd1e5960000c610a5ed13d0c4c8/1.jpg" data-mid="246902287" border="0" src="https://freight.cargo.site/w/1000/i/6666981e69460bdb09b9d55f856e46b2adf53fd1e5960000c610a5ed13d0c4c8/1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6708ed3b5b53f283ceb3ea657d0cb0ad7d478dcc7f96d357543e1c3c879c5abc/3.jpg" data-mid="246896449" border="0" src="https://freight.cargo.site/w/1000/i/6708ed3b5b53f283ceb3ea657d0cb0ad7d478dcc7f96d357543e1c3c879c5abc/3.jpg" /> <img width="1920" height="1080" width_o="1920" 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src="https://freight.cargo.site/w/1000/i/600dace8e219a27c4885135a07a42f9fa6558431645355e12f0655baec5709cd/Coke_GS_FanEvent_Board_7063x5008px.jpg" /> https://mikezulpa.com/Google-Monster-Auditions Fri, 01 Nov 2019 15:56:21 +0000 Mike Zulpa / Creative Director https://mikezulpa.com/Google-Monster-Auditions Google // Monster Auditions&nbsp; Google's Nest Doorbell wanted spooky sounds for Halloween.&nbsp; So we invited some monsters to audition with, uh, mixed results. One Show (Shortlist) /&nbsp;Craft / Writing / Digital &amp; Online One Show (Shortlist) / Targeted Online Video 2020 Webby Honoree&nbsp;/ Best Video Campaign2020 Webby Honoree / Copywriting Lurzer’s Archive / Spot of the week Lurzer’s Archive / Published Vol. 6/19<img width="1300" height="198" width_o="1300" height_o="198" data-src="https://freight.cargo.site/t/original/i/0ea9488f89d3a22015a1ee6ff431deb427f35d7f5ee62dc713923c79651eebc2/1-copy.jpg" data-mid="92474517" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/0ea9488f89d3a22015a1ee6ff431deb427f35d7f5ee62dc713923c79651eebc2/1-copy.jpg" /> <img width="1280" height="819" width_o="1280" height_o="819" data-src="https://freight.cargo.site/t/original/i/1106669ebb1fb3056a37daef8212f5c08b2cf6fdc6d57c4436ecca0627435411/1.jpg" data-mid="67077535" border="0" src="https://freight.cargo.site/w/1000/i/1106669ebb1fb3056a37daef8212f5c08b2cf6fdc6d57c4436ecca0627435411/1.jpg" /> <img width="1280" height="819" width_o="1280" height_o="819" data-src="https://freight.cargo.site/t/original/i/cb66f5ab234c565ba869cdc6e0718a150eb9483e2da191a88d2d46077c622284/5.jpg" data-mid="67077539" border="0" src="https://freight.cargo.site/w/1000/i/cb66f5ab234c565ba869cdc6e0718a150eb9483e2da191a88d2d46077c622284/5.jpg" /> <img width="1280" height="819" width_o="1280" height_o="819" data-src="https://freight.cargo.site/t/original/i/5deb814a38a25a4aa022969b0bbdaf35558d77a04a5f1bc93ce98373be284dc5/3.jpg" data-mid="67077538" border="0" src="https://freight.cargo.site/w/1000/i/5deb814a38a25a4aa022969b0bbdaf35558d77a04a5f1bc93ce98373be284dc5/3.jpg" /> <img width="2556" height="1448" width_o="2556" height_o="1448" data-src="https://freight.cargo.site/t/original/i/260b6b011f8ea5c342814cc947950e5717a056d8e1b05f8c1acbb6eec80b63f0/Screen-Shot-2021-01-06-at-10.17.31-AM.png" data-mid="94179991" border="0" src="https://freight.cargo.site/w/1000/i/260b6b011f8ea5c342814cc947950e5717a056d8e1b05f8c1acbb6eec80b63f0/Screen-Shot-2021-01-06-at-10.17.31-AM.png" /> https://mikezulpa.com/IBM-Let-s-Create Mon, 19 Dec 2022 18:41:49 +0000 Mike Zulpa / Creative Director https://mikezulpa.com/IBM-Let-s-Create IBM // Let’s Create&nbsp;“Let’s Create” is an open invitation to developers, data scientists CTO’s and engineers. This new brand platform was designed to help reinforce the company’s focus on innovation and collaboration. We partnered with EightBar and Blue Studio on IBM’s most significant brand initiative in more than a decade.2023 Silver Effie / Brand Renaissance2024 Webby Nominee / Best Social B2B <img width="900" height="137" width_o="900" height_o="137" data-src="https://freight.cargo.site/t/original/i/ce41aa005f833a2639dcf090e3b4a3947c2f9d927c0bb0e8df1156c6f03de27f/4.png" data-mid="212085790" border="0" data-scale="41" src="https://freight.cargo.site/w/900/i/ce41aa005f833a2639dcf090e3b4a3947c2f9d927c0bb0e8df1156c6f03de27f/4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/269805cde4bda1dc4c3be786aa8fe4d1352aef75dcf14117e1a975cf45364ada/Website_Mock_2.gif" data-mid="250180983" border="0" src="https://freight.cargo.site/w/1000/i/269805cde4bda1dc4c3be786aa8fe4d1352aef75dcf14117e1a975cf45364ada/Website_Mock_2.gif" /> <img width="1920" height="700" width_o="1920" height_o="700" 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data-src="https://freight.cargo.site/t/original/i/d0f3cea2717a7e20e5f996aead27eb1a84e1d8be0c804d1a075d3609ff3d8b34/Secure.gif" data-mid="162339331" border="0" src="https://freight.cargo.site/w/600/i/d0f3cea2717a7e20e5f996aead27eb1a84e1d8be0c804d1a075d3609ff3d8b34/Secure.gif" /> https://mikezulpa.com/JENNAIR-Bound-By-Nothing Thu, 05 Apr 2018 18:39:19 +0000 Mike Zulpa / Creative Director https://mikezulpa.com/JENNAIR-Bound-By-Nothing JennAir // Bound by Nothing If JennAir was going to stay relevant in the appliance catagory, they had to completely transform their brand and subvert the category in the process. This led us to the new brand platform Bound By Nothing. Old luxury is dead, and JennAir is the brand rising from its ashes. Starting with an immersive launch experience that won Best In Show at the Architectural Digest Design Show, everything JennAir does is giving the middle finger to the category. From a bold manifesto film to new branding,and even updates to product design, every piece of this new campaign proves that JennAir is Bound By Nothing. 2019 Gold Effie / Home &amp; Appliances Best in Show / Architectural Digest Design Show Bronze David Ogilvy Award / Fashion, Beauty &amp; Home <img width="1000" height="152" width_o="1000" height_o="152" data-src="https://freight.cargo.site/t/original/i/e884ff174416c67583d4504c7491f273f022c7d49b6302dcdb2b662acd4251b1/2.jpg" data-mid="92474643" border="0" data-scale="39" src="https://freight.cargo.site/w/1000/i/e884ff174416c67583d4504c7491f273f022c7d49b6302dcdb2b662acd4251b1/2.jpg" /> <img width="2500" height="1386" width_o="2500" height_o="1386" data-src="https://freight.cargo.site/t/original/i/f5f9ddeb6a0a16705b2a0155f39403d461816b1044d5dedab9ccc5da1db92a4a/1.jpg" data-mid="100790156" border="0" src="https://freight.cargo.site/w/1000/i/f5f9ddeb6a0a16705b2a0155f39403d461816b1044d5dedab9ccc5da1db92a4a/1.jpg" /> <img width="2500" 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height="1386" width_o="2500" height_o="1386" data-src="https://freight.cargo.site/t/original/i/dac06adb17784a85251e029635395ac9d0d98faf110cd0c647ec3908060c10ba/6.jpg" data-mid="100791739" border="0" src="https://freight.cargo.site/w/1000/i/dac06adb17784a85251e029635395ac9d0d98faf110cd0c647ec3908060c10ba/6.jpg" /> <img width="2500" height="1386" width_o="2500" height_o="1386" data-src="https://freight.cargo.site/t/original/i/70123b78ea5eb9b471444d03265571c01caaa5dc31a6bf655563feae13a99cdf/4.jpg" data-mid="100791744" border="0" src="https://freight.cargo.site/w/1000/i/70123b78ea5eb9b471444d03265571c01caaa5dc31a6bf655563feae13a99cdf/4.jpg" /> <img width="2500" height="1386" width_o="2500" height_o="1386" data-src="https://freight.cargo.site/t/original/i/0918c9bd6fc3521e447807cbf7f1640771ecafedb26be6849c28f7dd26dd88e6/5.jpg" data-mid="100791745" border="0" src="https://freight.cargo.site/w/1000/i/0918c9bd6fc3521e447807cbf7f1640771ecafedb26be6849c28f7dd26dd88e6/5.jpg" /> <img width="2500" height="1386" width_o="2500" height_o="1386" data-src="https://freight.cargo.site/t/original/i/f3d9bfd58e30fb8e8346e12783b017067546ee431c190df264b683f93796fc9c/1-copy.jpg" data-mid="109041078" border="0" src="https://freight.cargo.site/w/1000/i/f3d9bfd58e30fb8e8346e12783b017067546ee431c190df264b683f93796fc9c/1-copy.jpg" /> <img width="2500" height="1386" width_o="2500" height_o="1386" data-src="https://freight.cargo.site/t/original/i/ffac1d48e52caf4cb94fc419ae1a044ed7c724f389f0653c2c69d7cc9e27f257/2.jpg" data-mid="109041088" border="0" src="https://freight.cargo.site/w/1000/i/ffac1d48e52caf4cb94fc419ae1a044ed7c724f389f0653c2c69d7cc9e27f257/2.jpg" /> <img width="2500" height="1386" width_o="2500" height_o="1386" data-src="https://freight.cargo.site/t/original/i/69ef77e853340a0d2306d57476778795ef846f5775a393b696518b734e5af550/3.jpg" data-mid="109163458" border="0" src="https://freight.cargo.site/w/1000/i/69ef77e853340a0d2306d57476778795ef846f5775a393b696518b734e5af550/3.jpg" /> <img width="2500" height="1386" width_o="2500" height_o="1386" data-src="https://freight.cargo.site/t/original/i/b3e1e9a4a630ec91f483db455ede2da223c45707486ee405f64afb8871b61868/1.jpg" data-mid="100791967" border="0" src="https://freight.cargo.site/w/1000/i/b3e1e9a4a630ec91f483db455ede2da223c45707486ee405f64afb8871b61868/1.jpg" /> <img width="2500" height="1386" width_o="2500" height_o="1386" data-src="https://freight.cargo.site/t/original/i/a946ae988b561ec96575aaf64567e14b9962bf279459638c29b75440d97b8f22/1.jpg" data-mid="100792285" border="0" src="https://freight.cargo.site/w/1000/i/a946ae988b561ec96575aaf64567e14b9962bf279459638c29b75440d97b8f22/1.jpg" /> <img width="2500" height="1386" width_o="2500" height_o="1386" data-src="https://freight.cargo.site/t/original/i/1703a18c19e74aaa2570ccb92c3cee497ec0c9edfa137b2a309912272c9fd056/2.jpg" data-mid="100792286" border="0" src="https://freight.cargo.site/w/1000/i/1703a18c19e74aaa2570ccb92c3cee497ec0c9edfa137b2a309912272c9fd056/2.jpg" /> <img width="2500" height="1386" width_o="2500" height_o="1386" data-src="https://freight.cargo.site/t/original/i/b46200c8290dcc9a58424b40e92f365d8063fac774a2d2d475876a31432e2126/3.jpg" data-mid="100792288" border="0" src="https://freight.cargo.site/w/1000/i/b46200c8290dcc9a58424b40e92f365d8063fac774a2d2d475876a31432e2126/3.jpg" /> <img width="2500" height="1386" width_o="2500" height_o="1386" data-src="https://freight.cargo.site/t/original/i/55706dda6773e98ba99482bac32e4b64a0b3acaccb4ee573cf854d96707cb174/4.jpg" data-mid="100792290" border="0" src="https://freight.cargo.site/w/1000/i/55706dda6773e98ba99482bac32e4b64a0b3acaccb4ee573cf854d96707cb174/4.jpg" /> <img width="2500" height="1386" width_o="2500" height_o="1386" data-src="https://freight.cargo.site/t/original/i/959d11b001c73ce285c2ce17abbe746bae0235e853820ada46abd44d27466587/5.jpg" data-mid="100792291" border="0" src="https://freight.cargo.site/w/1000/i/959d11b001c73ce285c2ce17abbe746bae0235e853820ada46abd44d27466587/5.jpg" /> <img width="2500" height="1386" width_o="2500" height_o="1386" data-src="https://freight.cargo.site/t/original/i/959582238255916733f3f123dc06693bb83f2cb5d3ae69809003a9a97b6cffc0/6.jpg" data-mid="100792331" border="0" src="https://freight.cargo.site/w/1000/i/959582238255916733f3f123dc06693bb83f2cb5d3ae69809003a9a97b6cffc0/6.jpg" /> https://mikezulpa.com/Samsung-Still-Home-for-the-Holidays Mon, 28 Dec 2020 19:30:54 +0000 Mike Zulpa / Creative Director https://mikezulpa.com/Samsung-Still-Home-for-the-Holidays Samsung // (Still) Home for the HolidaysWe all were stuck at home throughout the 2020 Holiday season. To make light of the situation, we created parodies of Hallmark &amp; Lifetime Holiday movies that highlighted different Samsung giftable home products. These ran as Hulu streaming pre-roll as well as video content for Samsung social media channels. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fb5eb288097fc54f98d1904a4ad87decb8922b543706c5097b0a7f05cb7f32f2/image-asset.png" data-mid="225838573" border="0" src="https://freight.cargo.site/w/1000/i/fb5eb288097fc54f98d1904a4ad87decb8922b543706c5097b0a7f05cb7f32f2/image-asset.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1bc0c5ef01fa213931c7c02f42e3d7d10c2d3a26c7b372fe8c1efe1bc8446d0b/image-asset-1.png" data-mid="225838556" border="0" src="https://freight.cargo.site/w/1000/i/1bc0c5ef01fa213931c7c02f42e3d7d10c2d3a26c7b372fe8c1efe1bc8446d0b/image-asset-1.png" /> https://mikezulpa.com/HBO-The-Defiant-Ones Thu, 22 Jun 2017 20:03:09 +0000 Mike Zulpa / Creative Director https://mikezulpa.com/HBO-The-Defiant-Ones HBO // The Defiant Ones Worked with HBO to develop art direction &amp; social content for the Emmy nominated docuseries The Defiant Ones. Webby Awards / Best Influencer Endorsements <img width="1300" height="198" width_o="1300" height_o="198" data-src="https://freight.cargo.site/t/original/i/f18366eda55020f4f58efb5a8c7fe1d6a57be098414a2cf9dedca06a51abe7d2/1.jpg" data-mid="92474929" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/f18366eda55020f4f58efb5a8c7fe1d6a57be098414a2cf9dedca06a51abe7d2/1.jpg" /> <img width="2500" height="1600" width_o="2500" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ca59f11df0fa28f2371a84716aa229ad2f8ca58b89179509f2a3406630450692/01.jpg" data-mid="67077607" border="0" src="https://freight.cargo.site/w/1000/i/ca59f11df0fa28f2371a84716aa229ad2f8ca58b89179509f2a3406630450692/01.jpg" /> <img width="2500" height="1600" width_o="2500" height_o="1600" data-src="https://freight.cargo.site/t/original/i/493643ed4be95b47326e4fd02be7a07c932357cc8f2cae244c1e5e5cef81c3c4/02.jpg" data-mid="67077610" border="0" 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data-src="https://freight.cargo.site/t/original/i/0b42a367357e74885f8a1d4f36410dacbf605b8dffbab1d7245d33a2cffaabf7/KD.gif" data-mid="107753145" border="0" src="https://freight.cargo.site/w/1000/i/0b42a367357e74885f8a1d4f36410dacbf605b8dffbab1d7245d33a2cffaabf7/KD.gif" /><img width="1276" height="714" width_o="1276" height_o="714" data-src="https://freight.cargo.site/t/original/i/d99d28788af0a29bc1c0c66b093269884364f02dc678a6b18aa251ec8d4de6a4/gif4.gif" data-mid="67077605" border="0" src="https://freight.cargo.site/w/1000/i/d99d28788af0a29bc1c0c66b093269884364f02dc678a6b18aa251ec8d4de6a4/gif4.gif" /> <img width="2500" height="1600" width_o="2500" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4c7880330c6deca7602108a1ba257808f905333c47e20ecd97e51fbbec6b1bd6/hidden.jpg" data-mid="67077616" border="0" src="https://freight.cargo.site/w/1000/i/4c7880330c6deca7602108a1ba257808f905333c47e20ecd97e51fbbec6b1bd6/hidden.jpg" /> <img width="2500" height="1600" width_o="2500" height_o="1600" data-src="https://freight.cargo.site/t/original/i/8dd85e50ee2a08a1c06c94117df0b642114dd06c74e7b08f43550ef7518a8be0/TYPE.gif" data-mid="67077618" border="0" src="https://freight.cargo.site/w/1000/i/8dd85e50ee2a08a1c06c94117df0b642114dd06c74e7b08f43550ef7518a8be0/TYPE.gif" /> https://mikezulpa.com/Google-Pixel-9 Thu, 29 Aug 2024 17:26:49 +0000 Mike Zulpa / Creative Director https://mikezulpa.com/Google-Pixel-9 Google // Oh hi, AI &nbsp; There had been a sea of sameness and a lack of excitement in the smartphonecategory for sometime. Similar to a stale relationship, the magic was gone. So, to usher in a new era of smartphones powered by Gemini AI, we encouragedpeople to break up with their old phones and get the magic back with the Pixel 9. Goodbye old phone. Oh hi, AI. &nbsp; <img width="2558" height="1036" width_o="2558" height_o="1036" data-src="https://freight.cargo.site/t/original/i/d5bbc4f0cfa8b8a0e2e9942ed7d2cf281a3ee5c8be7cf29431eae3154d43c652/4.jpg" data-mid="217918670" border="0" src="https://freight.cargo.site/w/1000/i/d5bbc4f0cfa8b8a0e2e9942ed7d2cf281a3ee5c8be7cf29431eae3154d43c652/4.jpg" /> @madebygoogle A phone built for the Gemini era. It can do a lot—even let your old phone down easy. @madebygoogle&nbsp;Here’s 22 reasons you should say goodbye to your phone and hello to #Pixel9 Pro with Gemini. And if you need more, let us know 😉 <img width="774" height="1382" width_o="774" height_o="1382" data-src="https://freight.cargo.site/t/original/i/97975bce642ffefc3b370beeb8d7913765a9986b1a04e8d18d9d049da9b7276c/Screen-Shot-2024-09-12-at-11.37.40-AM.png" data-mid="217987850" border="0" src="https://freight.cargo.site/w/774/i/97975bce642ffefc3b370beeb8d7913765a9986b1a04e8d18d9d049da9b7276c/Screen-Shot-2024-09-12-at-11.37.40-AM.png" /> <img width="774" height="1382" width_o="774" height_o="1382" data-src="https://freight.cargo.site/t/original/i/eda4822682905d432274fc5c76d0ff53c7b5d4f055776d522b3d614948465d9c/2.jpg" data-mid="217987883" border="0" src="https://freight.cargo.site/w/774/i/eda4822682905d432274fc5c76d0ff53c7b5d4f055776d522b3d614948465d9c/2.jpg" /> @madebygoogle&nbsp;The search for a better phone ends 8.13.2024, but in case you need any more reasons to break up with your old one…⬇️ Out with the old phone, in with the new: 8.9.24 [Link] <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1cff2d2535dbba285f4c5ab66b9fc4acee779eb458478a4fccba09e14fc36616/1.jpg" data-mid="217840922" border="0" src="https://freight.cargo.site/w/1000/i/1cff2d2535dbba285f4c5ab66b9fc4acee779eb458478a4fccba09e14fc36616/1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5569111e4dfcf49c2cc5a381d718078ef4e4fba602d1d069802eade594490e0/2.jpg" data-mid="217840923" border="0" src="https://freight.cargo.site/w/1000/i/c5569111e4dfcf49c2cc5a381d718078ef4e4fba602d1d069802eade594490e0/2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1c293c5d628682e5bea074ea56a6db4edca7d7cc080fe6cc5ae5e87696a631a5/3.jpg" data-mid="217840924" border="0" src="https://freight.cargo.site/w/1000/i/1c293c5d628682e5bea074ea56a6db4edca7d7cc080fe6cc5ae5e87696a631a5/3.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6db612820173a12b3cb62a9d1fd89c1649487241dcdf77d2a41f813dc9b1cde3/4.jpg" data-mid="217840925" border="0" src="https://freight.cargo.site/w/1000/i/6db612820173a12b3cb62a9d1fd89c1649487241dcdf77d2a41f813dc9b1cde3/4.jpg" /> @madebygoogle&nbsp;Let Gemini break 💔 the bad news to your old phone. Just describe where it falls short in the comments and we’ll help you move on to a Pixel.Tune in August 13th, 10am PT for #MadeByGoogle at GoogleStore.com <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0430f3edcf3f08374a192d6879dd99fbd0d22922f39352589ab42a526df4c71a/Snapinsta.app_453430304_1168397194248929_4426478349686084490_n_1080.jpg" data-mid="217838587" border="0" src="https://freight.cargo.site/w/1000/i/0430f3edcf3f08374a192d6879dd99fbd0d22922f39352589ab42a526df4c71a/Snapinsta.app_453430304_1168397194248929_4426478349686084490_n_1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fb65cbcad989f96e25ff508584c9a1c0672ee5d0b64f35e9c3e16e56e42a7d15/Snapinsta.app_453469319_3779545918987556_2343454770761605789_n_1080.jpg" data-mid="217838589" border="0" src="https://freight.cargo.site/w/1000/i/fb65cbcad989f96e25ff508584c9a1c0672ee5d0b64f35e9c3e16e56e42a7d15/Snapinsta.app_453469319_3779545918987556_2343454770761605789_n_1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f5e4da89904514942edaecc9962f223b910e2e7d12a4b96dc8b42ea348cdd920/Snapinsta.app_453458934_1001804304689486_3037905432665673307_n_1080.jpg" data-mid="217838588" border="0" src="https://freight.cargo.site/w/1000/i/f5e4da89904514942edaecc9962f223b910e2e7d12a4b96dc8b42ea348cdd920/Snapinsta.app_453458934_1001804304689486_3037905432665673307_n_1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/faa5603209d9a2cb6adfc442d35e8b0ef142da06ff6179b3c680ddf0bbc3deeb/Snapinsta.app_453678698_1668939763942528_8279979419963380579_n_1080.jpg" data-mid="217838590" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/faa5603209d9a2cb6adfc442d35e8b0ef142da06ff6179b3c680ddf0bbc3deeb/Snapinsta.app_453678698_1668939763942528_8279979419963380579_n_1080.jpg" /> @madebygoogle&nbsp;The honeymoon phase isn’t a phase.Get acquainted with #Pixel9 Pro with Gemini at #MadeByGoogle on August 13th at 10am PT and at GoogleStore.com @madebygoogle&nbsp;In any new relationship, flexibility is an asset.Get your flex on at #MadeByGoogle on August 13th at 10am PT and at GoogleStore.com <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/348e31827c819eeaf57ba60b516bbf5359371e7493df40342d5af2fcf7db27fd/2.gif" data-mid="217904187" border="0" data-scale="87" src="https://freight.cargo.site/w/540/i/348e31827c819eeaf57ba60b516bbf5359371e7493df40342d5af2fcf7db27fd/2.gif" /><img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/5d40232b9ad1acf22c3f11fca83f0d9ea6b29b79e7fea8cd456604ddb51d023b/3.gif" data-mid="217917995" border="0" data-scale="91" src="https://freight.cargo.site/w/540/i/5d40232b9ad1acf22c3f11fca83f0d9ea6b29b79e7fea8cd456604ddb51d023b/3.gif" /> @madebygoogle&nbsp;You had me at "Oh hi."Get ready for a whole new era of phones and tune in tomorrow for #MadeByGoogle at 10am PT. <img width="1538" height="850" width_o="1538" height_o="850" data-src="https://freight.cargo.site/t/original/i/01555b67fe91c6486860a7cf599c03ef876e66c06df5bf4ab1ee8b9fd6bea725/Screen-Shot-2024-09-11-at-11.27.45-AM.png" data-mid="217907432" border="0" src="https://freight.cargo.site/w/1000/i/01555b67fe91c6486860a7cf599c03ef876e66c06df5bf4ab1ee8b9fd6bea725/Screen-Shot-2024-09-11-at-11.27.45-AM.png" /> <img width="1068" height="790" width_o="1068" height_o="790" data-src="https://freight.cargo.site/t/original/i/c300f7d4199ae140de9ec4a9e12648c4e0cfb2e1d04f6b406da82ff0571c0970/Screen-Shot-2024-09-11-at-11.10.51-AM.png" data-mid="217906492" border="0" src="https://freight.cargo.site/w/1000/i/c300f7d4199ae140de9ec4a9e12648c4e0cfb2e1d04f6b406da82ff0571c0970/Screen-Shot-2024-09-11-at-11.10.51-AM.png" /> https://mikezulpa.com/Google-FOMOjis Fri, 13 Nov 2020 18:54:51 +0000 Mike Zulpa / Creative Director https://mikezulpa.com/Google-FOMOjis Google // FOMOjis&nbsp; During the launch of the new Pixel 3a, we created targeted video content aimed at highlighting the most frustrating issues with non-Pixel phones. Using real complaints from non-Pixel users, we hid their identity in the form of&nbsp;VR emoji’s to air their grievances. Agency Supercut https://mikezulpa.com/I-Can-t-Believe-It-s-Not-Butter-The-Unbelievabot Tue, 19 Jul 2016 19:30:55 +0000 Mike Zulpa / Creative Director https://mikezulpa.com/I-Can-t-Believe-It-s-Not-Butter-The-Unbelievabot I Can’t Believe It’s Not Butter! // The UnbelievaBot Who wouldn't want to watch Fabio operate a giant Wi-Fi enabled laser printing toaster. <img width="1000" height="152" width_o="1000" height_o="152" data-src="https://freight.cargo.site/t/original/i/bdd44d9dd3fa6cec3c02813e271502232022f8eb062a6039401d6f1a25d16cdd/2.jpg" data-mid="92474961" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/bdd44d9dd3fa6cec3c02813e271502232022f8eb062a6039401d6f1a25d16cdd/2.jpg" /> <img width="1280" height="819" width_o="1280" height_o="819" data-src="https://freight.cargo.site/t/original/i/4187cce6b481e88417ebe482c0921d851172630808906b6cd89de2c060f54066/2_2.jpg" data-mid="67077635" border="0" src="https://freight.cargo.site/w/1000/i/4187cce6b481e88417ebe482c0921d851172630808906b6cd89de2c060f54066/2_2.jpg" /> <img width="1250" height="800" width_o="1250" height_o="800" data-src="https://freight.cargo.site/t/original/i/c0da6d2296c0e902904de1a49df8f1afdadc965b263113c84adb46d2b483e19e/1_12.jpg" data-mid="67077644" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c0da6d2296c0e902904de1a49df8f1afdadc965b263113c84adb46d2b483e19e/1_12.jpg" />