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YouTube Music // It’s All Here

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Working with Swift, we lead creative for the digital and social
launch of the YouTube Music app, as well as a complete tone, voice,
and design shift for the reimagined YouTube Music vertical.

To create buzz around the launch, we reset YouTube Music's
Instagram account and created a 36-frame interactive mural that
included a brand film, product videos and deeper dives into
the extensive library of music available on the app.



















( Product film created at YouTube)