Jordan // Breakfast Club

To help elite young athletes prepare for the next
level ofperformance, we collaborated with Jordan Brand
agencies W+K and R/GAto define and promote a tailored
training experience inspired by Michael Jordan’s
famed breakfast club. Based on our audience behavior,
the entire program centered around FB Messenger.

An interactive chatbot served up speed, strength
and reaction workouts, motivational content
and advice from Nike’s team of world-class trainers.

(Photos by Nike, video content by W+K,
website development by R/GA).