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Jordan // Breakfast Club


To help elite young athletes prepare for the next level of
performance, we collaborated with Jordan Brand agencies W+K and R/GA
to define and promote a tailored training experience inspired by
Michael Jordan’s famed breakfast club. Based on our audience behavior,
the entire program centered around FB Messenger. An interactive
chatbot served up speed, strength and reaction workouts, motivational
content and advice from Nike’s team of world-class trainers.


(Photos by Nike, video content by W+K, website development by R/GA).