JennAir // Bound by Nothing

If JennAir was going to stay relevant in the appliance
catagory, they had to completely transform their
brand and subvert the category in the process. This led
us to the new brand platform Bound By Nothing.

Old luxury is dead, and JennAir is the brand rising
from its ashes. Starting with an immersive launch
experience that won Best In Showat the Architectural Digest
Design Show, everything JennAir does is giving
the middle finger tothe category. From a bold manifesto
film to new branding,and even updates to product
design, every piece of this new campaign proves that
JennAir is Bound By Nothing.



2019 Gold Effie / Home & Appliances
Best in Show / Architectural Digest Design Show
Bronze David Ogilvy Award / Fashion, Beauty & Home