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IBM // Let’s Create 


“Let’s Create” is an open invitation to developers,
data scientists, CTO’s and engineers. This new brand
platform was designed to help reinforce the company’s
focus on innovation and collaboration.

We partnered with EightBar and Blue Studio on IBM’s
most significant brand initiative in more than a decade.


2023 Silver Effie / Brand Renaissance
2024 Webby Nominee / Best Social B2B
 















































🏆 “The Emoji Brainstorm” was the 3rd most commented on IBM Twitter post of all time
















🏆 “Calling All Creators” was the best IBM peforming LinkedIn post of all time














We created content that highlighted IBM technology and brought to life use cases that helped educate businesses on IBM’s core capabilities.
































IBM wanted to celebrate the people who creatively use technology to drive change in business and the world.

So we partnered with creative coder Tim Rodenbroker to produce “Programmed Portraits”
of our New Creators made entirely out of generative code