Google // Minty Fresh
We worked with Google and their in-house creative team on the social
teaser and launch work for the new Pixel 8 “Minty Fresh” colorway.
Adage / Editors Pick
Overnight, Pixel 8 billboards, social media handles and digital media buys were
tagged with mint green graffiti creating buzz around the launch date of 1.25.24
Binary Code Messaging
01000110 01110010 01100101 01110011 01101000 00100000
01111001 01100101 01100001 01110010 00101100 00100000
01100110 01110010 01100101 01110011 01101000 00100000
01100100 01110010 01101111 01110000 00101110 00100000
Google commissioned street artist itsaliving to tag
their Soho billbaords near the Google Store
We created ASMR teasers that helped set the stage for the limited Minty Fresh color way release.
@MadeByGoogle Special live mural event coming
soon to downtown NYC.
Our work helped drive traffic to the live streamed mural event
On the day of launch 1.25, The Pixel 8 pro Mint Green colorway officially dropped.
Our team created a series of “Minty Fresh” visual metaphors using the new Pixel 8.
Now serving minty freshness. 🍦
Meet the limited edition Mint #Pixel8 and Pixel 8
Pro—a new Google exclusive at GoogleStore.com.
Hurry, this fresh supply won’t last forever!
Indulge in something Minty.
#Pixel8 and Pixel 8 Pro are now available
in a fresh new color. Shop the Google exclusive
while supplies last¹ at GoogleStore.com