Coca-Cola // The FIFA World Cup 26™ 

When the world’s biggest sporting event arrived in
North America, Coca-Cola didn't just sponsor the tournament,
they became part of its pulse. By fusing real-time API technology
with cultural storytelling,we put the brand at the absolute
center of the fútbol conversation. From dynamic out-of-home ads
reacting to live match moments to social activations that turned fans
into active participants, we proved that when the passion of the game
meets the magic of Coca-Cola, every moment is worth celebrating.

Coca-Cola became the #1 brand by share of voice
during the tournament, contributing to 5% quarterly growth.

#1 Share of voice | 4.9B+ NA Media Impressions | 2.3M+ New IPD

For OOH, we pre-designed artwork for every possible matchup
scenario so our API-driven network could launch the correct team
matchups across digital screens at precise moments, culminating
in a post-final victory takeover across 56 NYC screens.

Times Square became the meeting ground for fans from all over the world.

The Coca-Cola Red Card

On social, we flipped the traditional soccer red card into a reward.
We "red-carded" fans by surprising over 200 of them across social
platforms with real-time gifts and World Cup tickets, driving
3.2M views, 47K engagements, and 1M+ earned impressions.

Reveal The Feelings 

A few months prior to launch, Coca-Cola wanted to kick off the
anticipation for their FIFA World Cup 2026 partnership in North America.
So we looked at capturing the moment one fandom comes to a close, and
building excitement for what’s to come. This spot aired during the waning
moments of the 2026 College Football National Championship game.